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ABM & Customer Marketing Manager

Buildots

Buildots

Marketing & Communications, Customer Service
London, UK
Posted on Wednesday, May 15, 2024

About Buildots

Buildots is an innovative construction tech start-up established in Israel in August 2018 with the aim of creating the equivalent of a mission control room for construction sites. Bringing together AI and wearable hardware, Buildots technology creates seamless construction process visibility and fully digitized construction workflows with the aim of optimizing processes, minimizing delays, and avoiding budget overruns.

The ABM & Customer Marketing Manager at Buildots will play a pivotal role in leading our account-based marketing initiatives to expand our footprint in the construction tech industry. The role involves developing targeted programs that resonate with specific accounts or customer segments, nurturing and expanding relationships with existing customers, encouraging advocacy within the customer base as well as leveraging ABM strategies to land new accounts.

Key Responsibilities:

  • Designing and executing an ABM strategy that aligns with Buildots’ business goals, focusing on key accounts and verticals within the construction industry.
  • Leading regional ABM pods to develop strategies that enhance customer awareness of Buildots and its performance-driven construction management methodology, increase their engagement and drive expansion opportunities.
  • Building and maintaining relationships with key stakeholders within target accounts,
  • Collaborating with the content team to develop ABM-specific materials such as case studies, whitepapers, and videos that speak directly to the needs and pain points of target accounts.
  • Collaborating with the Marcom team to develop account-specific PR & events programmes, organising tailored events and workshops to increase brand visibility and engagement.
  • Collaborating with product marketing to increase product and feature adoption with a strong focus on education and value-added content creation
  • Collaborating with the growth team to Initiate, execute and optimise targeted marketing campaigns tailored to specific accounts, ensuring messaging resonates with key stakeholders and decision-makers.
  • Utilising CRM and marketing automation tools to track campaign performance, measure ROI, and glean insights for continuous improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3+ years of experience in ABM, B2B marketing, or a similar role, preferably within the SaaS or construction tech industries.
  • Proven track record of developing and executing successful ABM campaigns.
  • Exceptional project management skills.
  • An analytical mindset
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and with external partners.
  • Creative thinker with a customer-centric mindset, adept at creating personalized marketing experiences.
  • Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and achieve goals.

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