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Product Marketing Manager

Port

Port

Marketing & Communications, Product
New York, NY, USA
Posted on Sunday, June 30, 2024

Product Marketing Manager

  • Marketing
  • New York

Description

Port is seeking a talented and motivated Product Marketing Manager to join our team; the role will be centered around content production around product marketing stories.. The ideal candidate will have a passion for creating engaging and impactful content that tells stories about platform engineering, and the people, process and technology changes it brings about, by making the developer experience better. A love of smart and snappy copy can be a great addition to the role. You will be responsible for developing and executing a comprehensive content marketing strategy that aligns with our business goals and enhances our online presence.

Key Responsibilities:

- Develop and implement a product and content marketing to increase brand awareness, generate leads, and drive customer engagement.

- Create high-quality, compelling content for various channels, including blog posts, articles, whitepapers, case studies, social media, email campaigns, and website content.

- Conduct thorough research on industry-related topics to produce authoritative and informative content.

- Collaborate with cross-functional teams, including marketing, product, sales, and design, to ensure consistent messaging and brand voice across all content.

- Optimize content for SEO to improve organic search rankings and drive traffic to the website.

- Manage content calendars and ensure timely delivery of all content projects.

- Stay up-to-date with the latest trends and best practices in content marketing and the industry.

Requirements

- - Proven experience as a Product/Content Marketing Manager or similar role.

- Exceptional writing, editing, and proofreading skills.

- Strong understanding of content marketing principles and SEO best practices.

- Proficient in using content management systems (CMS) and marketing automation tools.

- Excellent project management and organizational skills.

- Ability to work both independently and collaboratively in a fast-paced environment.

- Creative thinker with a strategic mindset.

Preferred Qualifications:

- Experience with graphic design and basic video editing.

- Familiarity with social media advertising and PPC campaigns.

- Relevant bachelor’s degree or journalism experience.