Marketing Operations Manager
Port
Description
About Port
At Port.io, we are building an open and flexible Agentic Engineering Platform for modern engineering organizations. Following our recent $100M Series C funding round, we are in a phase of rapid hypergrowth with strong enterprise momentum.
We act as the central nervous system for engineering, enabling platform teams to unify their stack and expose it as a governed layer through golden paths for developers and AI agents.
By combining rich engineering context, workflows, and actions, we help organizations transition from manual processes to autonomous, AI-assisted engineering workflows while maintaining control and accountability.
As a product-led company, we believe in building world-class platforms that fundamentally shape how modern engineering organizations operate.
We are looking for a GTM Operations Lead to join our team and take ownership of Business Development Operations and Marketing Operations.This role is highly cross-functional, working closely with Sales Development and Marketing teams to optimize go-to-market processes, implement tools, and drive operational excellence. You will be responsible for improving workflows, integrating and leveraging AI-based tools, and ensuring data quality and measurement across the organization.
What you will do:
- Own and manage the HubSpot instance: workflows, lead routing, scoring, custom properties, lists, and integrations.
- Build and implement lead scoring models and funnel stage definitions (MEL, MQL, SQL, EQL) across both PLG and SLG motions.
- Stand up executive-level reporting and dashboards in HubSpot, including pod-level and regional performance views.
- Implement and maintain attribution tracking: UTM-to-campaign-to-opportunity mapping and multi-touch attribution models.
- Execute contact database cleanup: deduplication, enrichment, validation, and ongoing data governance.
- Build and maintain SDR custom properties to support pipeline segmentation by product pod.
- Manage event lead intake processes end-to-end (capture, scrub, upload, enrich, route, activate).
- Create and maintain email and landing page templates in HubSpot.
- Document all processes: SOPs, intake forms, governance standards, and runbooks.
- Partner cross-functionally with Sales Ops, Demand Gen, and the data/enrichment team to ensure operational alignment.
Requirements
Who you are:
- 3+ years of experience in Marketing Operations or Revenue Operations in a B2B SaaS environment.
- Deep HubSpot expertise: workflows, lead scoring, custom properties, reporting dashboards, and integrations. This is not a learn-on-the-job situation.
- Hands-on experience building lead scoring models and managing funnel stage definitions.
- Strong data hygiene skills: deduplication, enrichment, normalization, and governance at scale.
- Experience building and maintaining marketing attribution (UTM tracking, campaign influence, multi-touch models).
- Proven ability to work cross-functionally with Sales, Demand Gen, and Revenue Operations teams.
- Highly independent, self-motivated, and detail-oriented.
Nice to have:
- Experience with data enrichment platforms (OnFire, Clay, ZoomInfo, Clearbit, or similar).
- Familiarity with Snowflake or other data warehouse integrations.
- Experience with automation tools (Zapier, N8N, or similar).
- Background in companies with multi-product or pod-based GTM structures.
- Comfort with fast-paced, high-growth startup environments (Series C stage).