REAL is building an AI Execution Platform for real estate organizations. Today, the data required to run real estate is scattered across fragmented systems, leading to missed insights and preventable financial leakage.

REAL transforms this complexity into connected intelligence and automated execution, enabling enterprises to operate with greater precision and confidence.

REAL Values

Ownership: We take responsibility and move decisively.

Clarity: We simplify complexity to deliver meaningful impact.

Accuracy: Precision matters in everything we build.

Velocity: We work with urgency and intent.

Partnership: We collaborate closely with customers and teammates.

Role Overview

As Head of Sales Development at REAL, you will lead, build, and operate our outbound engine end-to-end. This is a senior, hands-on leadership role for someone who loves the SDR craft, believes in high standards, and knows how to turn structure, discipline, and energy into a predictable pipeline.

You will not only manage the team - you will build the playbooks, define the training methodology, analyze performance deeply, and stay close to execution. This role combines leadership, coaching, strategy, and operational excellence.

What You'll Do:

- Lead and develop a high-performing SDR team with clear standards and accountability.
- Stay hands-on in outbound strategy, messaging, and execution when needed.
- Build and continuously refine outbound playbooks (email, phone, LinkedIn, sequencing).
- Design structured onboarding and ongoing training programs for the team.
- Own performance analytics: meetings booked, pipeline generated, conversion rates, quality metrics.
- Conduct deep analysis of team performance and drive improvement plans.
- Partner closely with Sales and Marketing to align on ICP, qualification criteria, and pipeline goals.

What We're Looking For:

- 4+ years of management experience leading SDR or sales development teams (mandatory).
- Experience building SDR teams in early-stage startups.

- Strong prior background as a successful SDR with a proven outbound track record.
- Native-level English (spoken and written) - mandatory.
- High level of proactivity, ownership, and accountability.
- Deep passion for the SDR profession and building excellence in the craft.
- Strong analytical mindset with experience managing pipeline metrics and team KPIs.
- Experience building structured processes, training frameworks, and operational systems.
- Ability to thrive in a fast-paced, high-ownership startup environment.