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Marketing Specialist



Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Tuesday, April 30, 2024

Marketing Specialist

  • Marketing
  • Tel Aviv
  • Entry-level
  • Full-time


Who are we?

Zencity is re-inventing the way governments listen to, understand, and interact with their residents. Our community trust platform uses advanced Natural Language Processing, ML algorithms and generative AI to help government organizations hear from more citizens, be more data-driven and increase resident satisfaction.

Zencity’s global team of urban enthusiasts and data geeks work with hundreds of cities and counties worldwide - from Los Angeles, to Chicago, to Tel Aviv. If you’re passionate about joining a growing company whose focus is on leveraging data and tech to radically improve life in communities - your place is with us!

What is the role?

Zencity is seeking a talented and versatile Marketing Specialist to join our growing team in Tel Aviv. As a Marketing Specialist, you will play a crucial role in shaping our brand identity, enhancing our market presence, and enabling our go-to-market teams’ success. This role offers the opportunity to work in a fast-paced, collaborative environment where your creativity and initiative will be valued.

Key Responsibilities:

Content Creation for GTM Teams:

  • Develop persuasive and informative content to support Zencity's go-to-market (GTM) teams, including sales decks, one-pagers, award submissions, educational materials, and more.
  • Collaborate closely with sales, marketing, and product teams to understand key messaging and value propositions, translating them into compelling narratives and visuals.
  • Craft engaging and tailored content to address the needs and pain points of target audiences, driving awareness, engagement, and conversion.
  • Ensure consistency and accuracy of messaging across all GTM materials, adhering to brand guidelines and tone of voice.
  • Develop materials consistent with Zencity's visual identity across field and digital marketing as well as go-to-market collateral.
  • Create visually appealing graphics and multimedia assets to support various marketing initiatives, such as presentations, infographics, videos, and social media content.
  • Collaborate with cross-functional teams to maintain brand consistency and integrity across all touchpoints, ensuring a cohesive and memorable brand experience.
  • Stay abreast of design trends and best practices, continuously evolving and refining Zencity's brand aesthetic to resonate with target audiences.


  • Proven experience in content creation for GTM activities, including sales enablement materials, presentations, and educational content.
  • Strong design skills with proficiency in Figma - strong bonus.
  • Solid understanding of branding principles and design aesthetics, with a keen eye for detail and typography.
  • Excellent written and verbal communication skills, with the ability to convey complex ideas simply and effectively.
  • Ability to thrive in a fast-paced, dynamic startup environment, balancing multiple projects and priorities with tight deadlines.
  • Experience in the local government or govtech industries - huge advantage.
  • Bachelor's degree in Marketing, Communications, Design, or a related field- advantage.

***Zencity is committed to building a culturally diverse team and strongly encourages applications from female and minority candidates.