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Digital Campaign Manager

Zencity

Zencity

Tel Aviv-Yafo, Israel
Posted on Sunday, June 23, 2024

Digital Campaign Manager

  • Professional Services
  • Tel Aviv
  • Full-time

Description

Who are we?

Zencity is a mission-driven startup re-inventing the way governments hear from, understand, and engage with their residents. Our community input & insights platform and community survey solution use advanced NLP and ML algorithms to help government organizations make data-driven decisions. Our global team of urban enthusiasts and data geeks works with over 300 cities - from Los Angeles, to Chicago, to Austin. If you’re passionate about joining a growing and dynamic company focused on leveraging data and tech to work on real-world challenges and radically improve life in cities – your place is with us!

What is the role?

Zencity is looking for a self-starting and enthusiastic Digital Campaign Manager to join a small but growing, mission-driven team during a particularly exciting time in the company’s history. Using your digital advertising skills, you’ll manage a core aspect of the survey business.

This role will further develop, refine, and execute an in-house digital advertising function, with an eye toward making our digital audience recruitment more responsive, nimble, and efficient. This person will work internally and with outside vendors to engage residents of cities, counties and police departments across the globe to respond to surveys seeking public input on government performance and trust. You will work closely and collaboratively with the company’s product, engineering and data science leaders. The role is operational with significant hands-on elements (setting up, deploying, analyzing and optimizing campaign performance) while growing the strategic function of the survey operations team over time.

Responsibilities

  • Set up and manage digital campaigns to meet clear daily, weekly, and monthly campaign performance objectives.
  • Act as subject matter expert for all things digital campaign management and campaign execution including understanding the advertising objectives & KPIs, ad technology features and limitations, best practices that wrap around existing technologies and gaps, creative QA, and delivery troubleshooting.
  • Ensure flawless campaign execution and delivery which includes deploying relevant creative content and survey links while troubleshooting any issues and monitoring campaign delivery and performance.
  • Provide guidance to relevant advertising subcontractors on campaign setup, delivery and performance optimizations.
  • Assist with interpreting various sets of performance data and metrics to help the Head of Survey Research tell a story about how the campaign performed and help recommend best practices for future campaigns

Requirements

  • 3-5 years of experience managing digital advertising campaigns (Meta or Google)
  • Proficiency with leading programmatic digital ad buying, especially Facebook and other cost-effective advertising distribution channels
  • Quick learner of new technologies, tools and processes; ability to adapt to changing priorities
  • Demonstrated knowledge of creative best practices across digital media platforms
  • Experience interpreting paid media analytics to help inform creative decision making and ad budgeting
  • Experience executing a variety of digital media tests preferred, including A/B tests
  • Detail-oriented and diligent – focused on key performance of each digital campaign while monitoring overall performance of a system of campaigns
  • Self-starter, with demonstrated ability to work and solve problems independently

Nice-to-haves

  • Experience at a startup, working on political campaigns and/or liaising with government agencies
  • A background in marketing or social science research